Under the motto "Made in Germany - Made by Diversity", a total of 50 German family-owned companies are advocating more tolerance and open-mindedness. The aim of the joint communication measure is a clear sign against xenophobia! The focus is on an advertisement with the leitmotif "Made in Germany - Made by Diversity."

Not the origin of the people is decisive, but peaceful and tolerant coexistence. In this way, the companies are taking a stand and positioning themselves clearly against exclusion.

The idea came about on the initiative of Dr. Timm Mittelsten Scheid, shareholding partner at Vorwerk and member of the Vorwerk entrepreneurial family. "This topic bothers me personally. I think it is important for the economy to also set an example in these times of socio-political debates", Dr. Timm Mittelsten Scheid explains his commitment. “That's why I'm all the more pleased that the idea has met with such a positive response among family-owned companies."

The advertisement will be published from 26 March on. It will appear in selected daily newspapers (including the Handelsblatt, Süddeutsche Zeitung, Frankfurter Allgemeine Zeitung, WELT, in publications of the Funke Media Group) and in other publications (including Bunte, Focus and Cicero). In addition, it will be shown on various billboards in Germany's ten largest cities.

And here is a list of the companies involved in alphabetical order:
ACEG, B. Braun, Baerlocher, Bahlsen, Berner Group, Beumer Group, Boehringer Ingelheim, BPW Bergische Achsen KG, Brose, Claas, Deichmann, Dräger, emz Hanauer, fritz-kola, Funke Mediengruppe, Giesecke+Devrient, Gira, Hansa-Flex, Henkel, Hipp, Horsch, Hubert Burda Media, Jägermeister, Kienbaum, Klett, Kostal, Krone, Lemken, Lindner, Marquard & Bahls, Messer Group, Metzler, Murtfeldt, Nolte Küchen, ODDO BHF, Oetker-Gruppe, Otto Group, Röchling, Sartorius, Sennheiser, SMS group, Stihl, Ströer, Südvers, Trigema, Vaillant, Vorwerk, Werksviertel Mitte, Wörwag, Würth